Amazon Local Selling

How to Sell Local Products on Amazon is a frequent question asked by many sellers around the world. The increasing popularity of e-commerce has made Amazon a go-to platform for both sellers and shoppers. If you’re a local business owner looking to expand your customer base, selling your products on Amazon can be a game-changer. In this article from Amazon BOPIS, we will provide you with a step-by-step guide on how to sell your local products on Amazon, with a specific focus on the “Local Selling” program. Let’s explore the details.

Understand the “Local Selling” Program

The “Local Selling” program enables physical store owners to register their businesses on and offer their products to customers in their local area. By participating in this program, you can allow customers to shop online and conveniently pick up their items from your store. This program covers various product categories, ranging from consumer electronics to groceries, apparel, fresh flowers, and cakes.

How To Sell Local Products on Amazon - Program application

Check the Eligibility Criteria

To become a seller in the “Local Selling” program, you need to meet specific criteria:

  • Own a physical store, retail shop, or kirana shop in one of the supported countries for Amazon Local Selling.
  • Ensure that you can accommodate customers in your store, allowing them to check their goods and easily pick them up.
  • Additional services like product demonstrations or installations during delivery are beneficial but not mandatory.

Create an Amazon Selling Account

If you don’t already have an Amazon seller account, begin by registering as a seller on You can choose between an individual seller account, which charges a fee per item sold, or a professional seller account, which requires a monthly subscription fee. Select the account type that suits your business requirements and budget.

Upload Product Details and Set Prices

After setting up your seller account, proceed to upload your product details on the Amazon platform. Include accurate and compelling product descriptions accompanied by high-quality images that effectively showcase your products. Set competitive prices that align with the market and provide value to customers.

Choose Your Target Areas

As a local seller, you have the advantage of selecting specific areas or regions where you can fulfill orders promptly. Determine the areas within which you can deliver orders on the same day, next day, or within a maximum of two days. This allows you to manage logistics effectively and provide excellent customer service within your local vicinity.

Deliver Orders and Provide Additional Services

Once you receive orders from customers, ensure timely delivery to maintain customer satisfaction. If applicable, offer additional services such as product demonstrations or installations during delivery to enhance the overall customer experience. Efficient management of deliveries and exceptional service provision will contribute to the success of your Amazon business.

How To Sell Local Products on Amazon - monitor your traffic

Monitor and Grow Your Amazon Business

As an Amazon seller, it’s essential to regularly monitor your sales performance and pay attention to customer feedback. Optimize your product listings by conducting research and incorporating relevant keywords. Continuously refine your pricing strategy, inventory management, and customer service. Make use of Amazon’s resources and support to attract more customers and expand your business.

In the end, Selling your local products on Amazon through the “Local Selling” program presents lucrative opportunities for local businesses to reach a wider customer base. By following the step-by-step guidelines outlined in this article, you can successfully navigate the selling process. Remember to provide exceptional customer service, optimize your product listings, and adapt to market trends. Embrace the potential of Amazon’s platform and witness your local business thrive in the online marketplace.

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